Green Room
Green Room is an exploration of cafes and music venues through branding and conceptualization of a space. Focusing on what draws people to spaces and the need for third places as a place to unwind and build community. Third places being a community space outside of homelife or work. The need for third spaces was also intertwined with my love for live music and memories of local cafes from my childhood hosting music based events like open mic nights. This all comes together in the Green Room, a place to meet and bond over music and have a place outside of home and work you can turn to. The center work of the exhibit is the brand identity for Green Room, a system made up of record flowers and art nouveau inspired type. As well as merchandise for the brand (T-Shirts and matchboxes), handmade textiles, signage, wallpaper and books encompassing the full work. The space should invite you in to sit and understand why we need community centered third spaces, and how music can play a role in that experience.
Bio
Avery Johnsen is a graphic designer based out of the Hudson Valley, NY. In design she works with unexpected colors and illustrative forms to bring narrative to the work. She often combines physical and digital media exploring different processes such as risographing and screenprinting. As a designer she has freelanced in identity design and banner design projects with clients such as the Sarah Lawrence Activities Council and Dirigo Union. With a strong interest in music she is looking to work more in apparel design and brand identity design.
